What's a communication plan? Definition
A communication plan describes who within the organization is allowed to communicate what to who . It also states which channels the communication owners are allowed to use - and when and how often the organization wants to communicate. A communication plan is created after we defined the communication strategy.More
CEO communication: strategy and best practices
What is the best strategy for CEO communication? When and how to leverage the CEO's credibility in media and on social? A look at research, examples and best practices for CEO communication strategy.More
The best business books ever written: 52 page turners on strategy, innovation, success and failure
Based on 15 years of compulsive reading, our list of 52 of the best business books ever written: award winning, compelling and engrossing stories about business titans and fallen angels, geniuses and scoundrels, breakthrough innovations, wealth, bankruptcy, innovation and failure.More
How to PR: what is bridging in media training?
Bridging is a media interview technique to move away from a difficult question by acknowledging (A), bridging (B) and controlling (C) the reporter's question. In this blog post, we examine how bridging works and how to avoid common mistakes in bridging.More
How to PR: When should you be happy with the ROI of a company press release?
Part of our "How to PR" series: When did your company press release hit the mark? When should you be happy with the ROI of your PR campaign? Use this model to manage expectations around PR better.More
We help our clients bring strategic focus to their communication, across all channels.
ONAK: how an origami canoe went viral
It's rare to see a startup team in Belgium launch their product with a Kickstarter campaign , probably because it takes considerable skill to pull it off. A crowdfunding campaign is basically do or die - you have 6 weeks to make it work. This is already a big ask,...More
Case: spontaneous applications at Atlas Copco quadrupled
Announcements by industrial companies and associations are as regularly as clockwork: Belgium has a shortage of around 3,000 engineers. This is also the case at Atlas Copco , whose global headquarters for 'Compressor Technique' located in Wilrijk employs around 700 engineers. Every year the company looks for about a hundred...More
Cassina fights againts Le Corbusier counterfeits
In 1965 Cassina was chosen by Le Corbusier himself to be the only manufacturer with exclusive global manufacturing rights for iconic models such as the LC2 armchair and the LC4 chaise longue. Unfortunately this fame makes the chairs attractive for counterfeiters. Cassina organised an event to destroy around 75 pieces...More