Managing Partner | Communication Strategist
"Good strategy is unexpected"
"Good strategy is unexpected", as Richard Rumelt puts it in his classic 'Good Strategy, Bad Strategy'. Because organizations tend to want to do everything, rather than focus. And yet, focus is what it takes to transcend today's noise.
FINN helps companies make confident choices in their communication, and builds impactful communication campaigns on those choices.
The FINN team consists of 17 consultants from a wide range of backgrounds: some of them from politics, marketing, media (including video journalism), others from a management background, and often combining different fields of expertise. This allows us to help clients with all their communication challenges, from strategy to project design to implementation and reporting.
We believe that communication today must be rooted in the following principles:
- One vision: communication must contribute to clearly stated strategic and business objectives of the organization in a way that can be quantified and measured
- One voice: communication must reflect the culture of the organization and take into account the perspective of relevant internal stakeholders
- One world: communication is a continuous dialogue with the outside world and the Zeitgeist
- One reality: communication must optimally use any and all relevant channels and touchpoints, digital and analog, owned, earned and social, written and audiovisual
We call this integrated strategic communication.
- One step ahead
- Plugged in
In 2017 FINN (with Wunderman) won a Gold Lion for PR at the Cannes Lions for the "Coins of Hope" campaign for Child Focus. The 2015 Holmes Report named FINN as one of the most interesting boutique agencies in the world "to watch", because of its strong track record and its innovative approach to PR. Our blog was named as "one of the best European blogs on PR and corporate communication" by the international magazine Communication Director.