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FINN is an independent, award winning communication agency based in Brussels. We offer integrated communication services to a roster of ambitious clients.

Raf
Weverbergh

Managing Partner | Communication Strategist

Raf Weverbergh holds a law degree from the University of Leuven/KULeuven, where he also started his career, as a researcher at the Institute for Social Law. Later, he moved on to journalism, covering politics and current affairs for national and international media. At FINN, Raf advises a range of companies on strategic communication and corporate affairs, including Boston Consulting Group, Essent, Melexis and fast growing European scale-ups such as Teamleader, Rydoo, and Billy Bike.

Kristien
Vermoesen

Managing Partner

Kristien has always been fascinated by the structures and mechanisms that underlie society, business and politics. She founded FINN in 2006 after a career in communication and journalism to assist organisations in navigating the communication challenges of a changing world. She also co-founded Mustr, a stakeholder management tool. At FINN, she advises companies, political parties and organisations on their communication strategy and CEO branding, including Atlas Copco, Deloitte, Pfizer, Matexi and De Lijn. She is regularly solicited as an expert on corporate communication by the media and for conferences. She was asked to be Belgian ambassador for the European Network of Female Entrepreneurship under the auspices of EU Commissioner Antonio Tajani and was mentioned by Trends in their selection ’40 managers under 40’. She serves on the board of directors at Odisee (KU Leuven Association) and theatre company Het Nieuwstedelijk.

"Good strategy is unexpected"

Strategy

"Good strategy is unexpected", as Richard Rumelt puts it in his classic 'Good Strategy, Bad Strategy'. Because organizations tend to want to do everything, rather than focus. And yet, focus is what it takes to transcend today's noise. 

FINN helps companies make confident choices in their communication, and builds impactful communication campaigns on those choices. 

Our team

The FINN team consists of 17 consultants from a wide range of backgrounds: some of them from politics, marketing, media (including video journalism), others from a management background, and often combining different fields of expertise. This allows us to help clients with all their communication challenges, from strategy to project design to implementation and reporting. 

Our vision

We believe that communication today must be rooted in the following principles:

  • One vision: communication must contribute to clearly stated strategic and business objectives of the organization in a way that can be quantified and measured
  • One voice: communication must reflect the culture of the organization and take into account the perspective of relevant internal stakeholders
  • One world: communication is a continuous dialogue with the outside world and the Zeitgeist
  • One reality: communication must optimally use any and all relevant channels and touchpoints, digital and analog, owned, earned and social, written and audiovisual

We call this integrated strategic communication.

Our values

  • Excellence
  • Integrity
  • One step ahead
  • Plugged in

Awards &
accolades

In 2017 FINN (with Wunderman) won a Gold Lion for PR at the Cannes Lions for the "Coins of Hope" campaign for Child Focus. The 2015 Holmes Report named FINN as one of the most interesting boutique agencies in the world "to watch", because of its strong track record and its innovative approach to PR. Our blog was named as "one of the best European blogs on PR and corporate communication" by the international magazine Communication Director.