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CEO communication: strategy and best practices

What is the best strategy for CEO communication? When and how to leverage the CEO's credibility in media and on social? A look at research, examples and best practices for CEO communication strategy.
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The best business books ever written: 52 page turners on strategy, innovation, success and failure

Based on 15 years of compulsive reading, our list of 52 of the best business books ever written: award winning, compelling and engrossing stories about business titans and fallen angels, geniuses and scoundrels, breakthrough innovations, wealth, bankruptcy, innovation and failure.
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How to PR: what is bridging in media training?

Bridging is a media interview technique to move away from a difficult question by acknowledging (A), bridging (B) and controlling (C) the reporter's question. In this blog post, we examine how bridging works and how to avoid common mistakes in bridging.
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How to PR: When should you be happy with the ROI of a company press release?

Part of our "How to PR" series: When did your company press release hit the mark? When should you be happy with the ROI of your PR campaign? Use this model to manage expectations around PR better.
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Thought leadership examples: this is the secret that Lemonade, SpaceX and C&A understand about thought leadership

A look at some great thought leadership examples reveals that they all understand this one thing about thought leadership - and that makes all the difference.
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Can you change someone's mind with an op-ed? Science says yes - and cheaply too

As part of public affairs and public relations campaigns, we often develop op-eds, which can be time and budget consuming. That begs the question: do op-eds really influence people? Do op-eds change minds? According to research, yes. And they're pretty cheap too. Newspaper op-eds have a large influence on people...
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B2B marketing: increase your newsletter signup 10x with content upgrades

In B2B marketing and more specifically lead conversion (newsletter signup) today, you are confronted with two major challenges: Your content marketing is not shared as much as it used to be People can't be bothered anymore to share your content. According to SearchEngineLand, people are sharing 50 % less than...
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GDPR for PR and corporate communication: a checklist

What's the impact of GDPR on PR? We take a look at the implications for PR agencies and corporate communication departments.
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How to build a corporate communication strategy: a step-by-step guide

Creating true business communication strategies is still a challenge for organizations. Even in large companies, we regularly see communication departments without a documented corporate communication strategy. This is surprising, because CEOs invariably say that they expect their chief communications and public affairs officers to be true "strategic" partners. Egon Zehnder...
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