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The best business books ever written: 52 page turners on strategy, innovation, success and failure

Based on 15 years of compulsive reading, our list of 52 of the best business books ever written: award winning, compelling and engrossing stories about business titans and fallen angels, geniuses and scoundrels, breakthrough innovations, wealth, bankruptcy, innovation and failure.
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How to PR: what is bridging in media training?

Bridging is a media interview technique to move away from a difficult question by acknowledging (A), bridging (B) and controlling (C) the reporter's question. In this blog post, we examine how bridging works and how to avoid common mistakes in bridging.
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How to PR: When should you be happy with the ROI of a company press release?

Part of our "How to PR" series: When did your company press release hit the mark? When should you be happy with the ROI of your PR campaign? Use this model to manage expectations around PR better.
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Comment gagner des élections ? Trois leçons et deux réflexions

Comment gagnez-vous les élections ? Choisissez la bonne stratégie de communication et les bonnes tactiques pour votre campagne électorale.
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Le RGPD pour les RP et la communication corporate : une checklist

Quel est l'impact réel du RGPD sur les Relations publiques ? Nous examinons ce que cela implique pour les agences de RP ainsi que pour les départements de communication corporate.
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Thought leadership examples: this is the secret that Lemonade, SpaceX and C&A understand about thought leadership

A look at some great thought leadership examples reveals that they all understand this one thing about thought leadership - and that makes all the difference.
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Can you change someone's mind with an op-ed? Science says yes - and cheaply too

As part of public affairs and public relations campaigns, we often develop op-eds, which can be time and budget consuming. That begs the question: do op-eds really influence people? Do op-eds change minds? According to research, yes. And they're pretty cheap too. Newspaper op-eds have a large influence on people...
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B2B marketing: increase your newsletter signup 10x with content upgrades

In B2B marketing and more specifically lead conversion (newsletter signup) today, you are confronted with two major challenges: Your content marketing is not shared as much as it used to be People can't be bothered anymore to share your content. According to SearchEngineLand, people are sharing 50 % less than...
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Macron's risky media strategy: lessons for businesses and brands

Last week marked the first 100 days of Emmanuel Macron in office. It's a great time to take a look at president Macron's media strategy, especially since it's a dramatic break with the Macron we knew during the campaign. But it's also relevant for brands and organizations. More on that...
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